If you build it, they will come, and by “they” I mean women. Yet not the women we typically see the industry sinking hundreds of thousands of dollars into R&D to make the perfect bike. No, this segment of the industry often gets the back-burner.
Let’s backpedal a little bit. Gladys Bikes is, as their Google profile so succinctly puts it, “a cycle shop for women.” The owner, Leah, felt there was a void in Portland’s current bike shop offering in one key way: they tend to leave out the hybrid, or commuter market, especially for middle-aged women. Particularly when it comes to bike fitting and saddle selection. Leah and her crew cater to this group, dare I say the “forgotten demographic” in the cycling industry.