The last time I visited the Los Angeles-based cycling apparel brand SWRVE‘s shop, they had just relocated and had big plans to expand their floorplan to include a storefront. Last week, before skipping town, I headed over to check out their newly-opened retail space. For a brand like SWRVE, most of their sales are online, so a retail space wasn’t of the highest priority. But they wanted the city of Los Angeles to have a place where customers could come try on the clothing and actually touch the product before committing to buy.
I don’t need to explain any further the merits of buying from a store, versus buying online, so I’ll let the photos do the talking…
Click on the above photo to launch the gallery, or here to open in a new tab.