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Origins and Activations: How Ronnie Romance Found Inspiration at Blue Lug Bike Shops

Reportage By: Ronnie Romance

Origins and Activations: How Ronnie Romance Found Inspiration at Blue Lug Bike Shops

This is a long story. It is a story of Blue Lug‘s influence on me, an interview with the co-founder, and hopefully it will lend some inspiration to American bike shops.

The photos you are seeing are of Blue Lug employee bikes that I shot one after another as we visited each location. We thought it would be cool to document the personal bikes of the build artists whose handiwork you see each day on the Blue Lug Instagram softcore porn for bike nerds.

We will begin with the story of my 650b leather and canvas activation as a lead in…

Blue Lug Makes Da Brim Look Cool

Radar

Blue Lug Makes Da Brim Look Cool

Chances are, you’ve seen Da Brim before. I know you have. Usually, it’s the cyclo-tourists on the Adventure Cycling Bicycle Route 66, or the TransAmerica Trail that wear these kooky devices.

Let’s be real, skin cancer is a very real threat and keeping your nose, ears, and neck protected from the relentless sun is only going to get more important in the coming years.

Our friends at Blue Lug know how to take a product like Da Brim and make it look cool, meshing safety with fashion.

What do you think? Excessive sunblock? Or a kooky (in a good way) sum brim?

Blue Lug Hatagaya: Thomson Day Bags

Radar

Blue Lug Hatagaya: Thomson Day Bags

We’ve seen dozens, if not hundreds of adaptive reuse of Thomson’s bags. For those unfamiliar, Thomson ships their stems and seat posts in these durable bags, of which people have made them into various bicycle portage offerings over the years. Blue Lug Hatagaya just upped the ante with these bags, as a part of their celebratory Thomson Day.

The Blue Lug Blog has a bunch of fun photos showcasing their use. These bags will be on sale at the three Blue Lug stores on Saturday, October 10th and the online store will be stocked Monday night, October 13th if any are leftover.

Head to Blue Lug for more!

Inside the Ultradynamico Pop Up at Blue Lug Kamiuma

Reportage By: spencer harding

Inside the Ultradynamico Pop Up at Blue Lug Kamiuma

After a helluva a time getting through all the Tsunami craziness at Grinduro Japan this past fall me and the Salsa crew finally got back to Tokyo.  The rest of the posse had to take off around 4 am the next day, leaving me with about half a day in Tokyo to myself! Bené and Patrick had invited me to swing by Blue Lug for a pop up they were having to showcase there oh so éspecial new Ultradynamico Tyres. Having seen the amazing custom builds coming out of the shop for years I was excited to see what the shop was about.